Reviews and AI search: a proposal
A plan, and the measures it would be judged on, for how a UK grounds-maintenance company shows up in reviews and AI search.
Proposal and baseline, October 2026. The work hasn't started, so nothing on this page is a result.
- Where
- A UK grounds-maintenance company I worked at in 2022 and 2023
- Role
- Independent consultant
- Built with
- Glassdoor, Indeed, Trustpilot and Google Maps; a logged set of questions for AI search tools
Where it starts
Staff reviews are the company's strength. Client reviews are few, and AI answers about the company are mostly accurate, with gaps.
The plan
- Audit, 2 weeksevery review profile, and ten buyer and job-seeker questions put to five AI tools, logged with dates
- Setup, 4 to 5 weeksreview requests sent from the company's own job system by one fixed rule; every review answered
- Monthly, optionalmonitoring, the ten questions re-run, and a one-page report
How it will be judged
- Client review ratings
- Trustpilot and Google, baseline measured
- Staff review ratings
- Indeed and Glassdoor, baseline measured
- Reviews answered
- Share of reviews with a reply, baseline measured
- Presence in the ten AI answers
- Planned: the baseline is set in the audit
- Applications per job advert
- Planned: from the company's own figures
The baselines were measured 12 to 26 October 2026 and would be reported monthly. The commitment is to the process; ratings and AI answers are tracked, not promised.
Ground rules
No fake, paid or incentivised reviews. Every client contact is invited by the same rule, not only the happy ones, and staff never review the company's services. Requests go out from the company's systems under its own privacy notice, and the system belongs to the company when the work ends.
I worked in client services there in 2022 and 2023. I've asked that the work be commissioned and signed off by its CEO or marketing lead, on normal terms, and judged on the measures above. While it is a proposal, the page leaves the company unnamed.